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The Latest Entrant In 'How Not To Do Marketing' In An Online World: Ocean Marketing Fail (Techdirt)
One of the key points that we've been making for years is that, in an online
world, pissing off (or simply not caring about) customers is no longer a
viable business strategy. A good business today recognizes that the customers'
best interests are also the company's best interests. If you don't realize
that... well, then you get into a situation like Paul Christoforo and Ocean
Marketing that's taken the internet world by storm today. It begins with a
must read email thread posted at Penny Arcade. Seriously, just go read the
whole thing.
The short version for those who don't read it, is that a guy, Dave, who pre-
ordered some gaming controllers that hadn't arrived, emailed Ocean Marketing
and got back less than optimal customer service from Christoforo, who runs
Ocean Marketing. Actually, he got back obnoxious customer service. Beyond not
being helpful Christoforo is outright insulting of the customer (who has
already paid for the item not yet delivered) and bragging about how
"connected" he is. In response, the customer (Dave) wrote back explaining why
this was totally unacceptable, and cc'd some various gaming websites/blogs.
Gabe (aka Mike Krahulik) from PA chimed in, especially ...
Spider-Man Edge of Time "Future Found" Pre-Order