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Cable Display Systems: The Future of Retail Signage by Elizabeth L. Iacono
There are hundreds of thousands of articles online speaking about the importance of hanging up signage and advertising in your store (and I know, I've written my fair share of them too). You readers are smart, and you know exactly why internal signage is vital for keeping sales healthy. What I'm here to talk about today is a different style of sign holders, one that brings a modern aesthetic to many different settings while having unique qualities that really distinguish it from other styles of signs. There are plenty of classic and traditional sign frames and holders available to help out a store, but what if your interior design has a more streamlined, minimalist style to it where an ornate wooden frame just wouldn't work?
So let me ask you a question that hopefully cuts right to the heart of the matter - when you hang up your signage, especially in a retail store or service establishment, do you want people to focus on the sign itself, or on the frame that's holding it? While it's true that sign frames can be a work of art in their own right, sometimes you just need the poster to stand out more. You've spent good money on getting those custom advertisements and posters printed up, so your guests, potential clients, existing customers, and everyone else should be able to clearly see them and the message they're broadcasting. If that's what you're looking for out of your signage, then a cable display system may be the best option for your business.
Cable display systems are pretty self explanatory. They're a series of sign frames (made from different materials) that are suspended from two (2) plastic coated cables. The cables attach to the ceilings or walls with anchors that are drilled into the surface. You can fit as many sign holders as you need on the cable hangers, as the only thing limiting you is the height of your establishment's ceiling. More often than not you'll find dual-sided acrylic frames or snap frames as a part of these systems, although different styles of frames are also available.
Cable display systems have many useful features, some of which they share with other frames and others that are unique to these systems. One of the most distinctive features is that these frames and systems don't hang on the wall like a typical holder. Instead, the signs are elevated off of the wall, giving them a sense of movement that's not present with a classic wall-mounted frame. It also allows you to hang the signs as a part of a window display. All you'd have to do for that style is anchor the cables to the walls, ceiling, or floor that's around the window and arrange the frames (which can be adjusted to any height on the cables) so that they're positioned how you want them to look in the window.
Wall mounting the wires is one of the ways that cable display systems get their trademark floating look. The other way is by taking advantage of the option to use the clear acrylic frames with the cables. Yes, there are other styles of frames that can be used with cable systems, but the acrylic frames are probably one of the most popular choices available. The acrylic construction has a tendency to blend into the background, placing your posters and advertisements front and center. They're also adaptable - many places online sell extra frames, cables, and anchors that'll help to make a true custom display that fits the exact needs of your store. Places that offer services like salons, spas, travel agencies, etc., could go for the kits that have acrylic brochure and pamphlet holders attached as a way to subtly encourage potential customers (and existing customers, of course!) to pick up some of the extra information that's been provided to them as they stop to take a look at the floating advertisements.
One of the things that cable display systems bring to the table is a style that's really all their own. There are other hanging sign systems out there, but they don't quite offer the same aesthetic. The cable displays have a sleek, modern style to them that is a nice complement to contemporary and fashionable décor. The acrylic frames blend into the background while the silver metal chains and anchors give them a bit of an edge that still looks professional when used in a store or an office suite.
Cable display systems aren't too bad on the budget either. Granted, they're not dirt cheap, but as long as you shop in the right places you'd be able to put together a custom display, complete with acrylic frames, hardware, and cables, for under $100. Since these systems can be reused year after year and need little to no upkeep to keep them working, the cable display system becomes an investment for your store rather than a burden.
There's something almost futuristic about these cable display systems, the way they hover slightly off of the wall or float in front of a window and are hard to ignore when a brightly colored image is placed inside of it. But while they look futuristic, these systems have the timeless qualities of being easy to use and great at attracting attention that make them just as relevant today for many different businesses and other establishments.
About the Author
Elizabeth L. Iacono is an employee at George Patton Associates, Inc., in the marketing department. To view the products mentioned in this article, please visit http://www.signstandoffs.com.
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